
Absolut.Land x Coachella
Absolut’s three-floor, bottle-shaped club in Decentraland during Coachella 2022. A kiosk in the festival tent let people at Coachella tend the virtual bar and hand out digital wearables. Hosted in world by the DCL Babydolls.


I am a community builder and creator who has spent the last five years in virtual worlds, bringing people together through live events, streams and games.
The part I love most is the people. I like getting to know the regulars, making newcomers feel welcome, and creating the moments that turn strangers into friends.
Everything I make, from live shows to Roblox games and small AI tools, starts with the same question: what will bring people together and keep them coming back?
In 2021 I founded the DCL Babydolls, a creative collective in Decentraland known for community events people kept coming back to.
Widely seen as the first virtual influencers, the group mixed gaming, art and fashion, and threw its parties at our own virtual club, Dollhouse.
With brands like Absolut, DKNY and Jägermeister, Tangpoko and the Babydolls built events and campaigns that showed what a virtual community could do.
In 2023 I was named the first official Metaverse Supermodel at Metaverse Fashion Week.



Absolut’s three-floor, bottle-shaped club in Decentraland during Coachella 2022. A kiosk in the festival tent let people at Coachella tend the virtual bar and hand out digital wearables. Hosted in world by the DCL Babydolls.

Named by Decentraland as the first official Metaverse Supermodel, and covered by Vogue Business, Forbes and WWD.

DKNY.3, DKNY’s immersive four-floor building in Decentraland with a boutique, pizzeria, art gallery and rooftop lounge, held the official closing night party of Metaverse Fashion Week 2023. Hosted by Tangpoko and the DCL Babydolls with live DJ Sarah Main.

A pop-up party at Dollhouse and 48 hours of posts. In those two days D&G matched ten days' worth of sales, and later shot its Disco Drip video at Dollhouse.

Spoke on stage in Amsterdam as an avatar, alongside The Absolut Group, the Decentraland Foundation and CKC Consulting, about the Absolut activations and what they did for the brand, for creators and for the community.

The Female Quotient’s Davos Equality Lounge, streamed live into Decentraland in May 2022 so anyone could join the talks on women in tech and leadership, no badge required. Hosted in world by the DCL Babydolls.

Read the Vogue Business articleMetaverse Fashion Week ’22’s main model.
Read the Forbes articleWould give Kim Kardashian a run for her money.
Read the WWD articleThe first official MVFW supermodel.
Read the HackerNoon articleThe largest and most-respected group of metaverse influencers.

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For community, events and partnerships, email is the fastest way to reach me.