Absolut.Land x Coachella
Absolut’s three-floor, bottle-shaped club in Decentraland during Coachella 2022. A kiosk in the festival tent let people at Coachella tend the virtual bar and hand out digital wearables. Hosted in world by the DCL Babydolls.
I build games and the communities around them
About me
I am a community builder and creator who has spent the last five years in virtual worlds, bringing people together through live events, streams and games.
I am drawn to fashion and digital identity, to what makes a game worth coming back to, and to how AI is changing what one person can build. Those interests run through everything I make, from avatar fashion shows to Roblox games and small AI tools.
What I care about most is people: finding a community, giving it a place to gather, and helping it grow.
What I do
Community and social
Live events and hosting
Streaming and content
Brand partnerships
Roblox game design
Digital fashion and wearables
Talent and team building
DecentralandSpatialHyperfyMonaNifty Island
In 2021 I founded the DCL Babydolls, a creative collective in Decentraland known for community events people kept coming back to.
Widely seen as the first virtual influencers, the group mixed gaming, art and fashion, and threw its parties at our own virtual club, Dollhouse.
With brands like Absolut, DKNY and Jägermeister, Tangpoko and the Babydolls built events and campaigns that showed what a virtual community could do.
In 2023 I was named the first official Metaverse Supermodel at Metaverse Fashion Week.
Brand activations and live events
Face of Metaverse Fashion Week 2023
Named by Decentraland as the first official Metaverse Supermodel, and covered by Vogue Business, Forbes and WWD.
DKNY closing party at MVFW23
DKNY.3, DKNY’s immersive four-floor building in Decentraland with a boutique, pizzeria, art gallery and rooftop lounge, held the official closing night party of Metaverse Fashion Week 2023. Hosted by Tangpoko and the DCL Babydolls with live DJ Sarah Main.
Dolce & Gabbana pop-up party at Dollhouse
A pop-up party at Dollhouse and 48 hours of posts. In those two days D&G matched ten days' worth of sales, and later shot its Disco Drip video at Dollhouse.
MET AMS 2023 panel with Absolut and Decentraland
Spoke on stage in Amsterdam as an avatar, alongside The Absolut Group, the Decentraland Foundation and CKC Consulting, about the Absolut activations and what they did for the brand, for creators and for the community.
The FQ Equality Lounge, from Davos to Decentraland
The Female Quotient’s Davos Equality Lounge, streamed live into Decentraland in May 2022 so anyone could join the talks on women in tech and leadership, no badge required. Hosted in world by the DCL Babydolls.
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Read the Vogue Business articleMetaverse Fashion Week ’22’s main model.
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Read the Forbes articleWould give Kim Kardashian a run for her money.
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Read the WWD articleThe first official MVFW supermodel.
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Read the HackerNoon articleThe largest and most-respected group of metaverse influencers.
Building in Roblox
Yard Wars
A cozy light-battle PvP game.
Visit
Hide & Smack
Hide and seek, with smacking.
Visit
Moody 8 Ball
An AI fortune-telling 8 Ball. It is unpredictable, opinionated, and it talks back.
Visit
Building with AI
Website
BloxRadar
Live player counts for Roblox games: what is breaking out, new all-time highs, top games, genres and studios. Daily posts on X at @BloxRadar.
Visit
App
Blobby
A desktop pet for Windows that converts files, removes backgrounds and makes PDFs. Drag a file, tap Shift, drop it on a bubble.
Visit
Web app
Dotwave
A music visualizer that runs in the browser. Add your own songs and a lattice of coloured dots warps and pulses with the bass, mids and highs. Your files never leave your computer.
Try it
Web app
POKO
A sticky notes board for the browser, with lists, habit tracking, world clocks, a timer and pictures. Works offline and installs like an app, and your notes stay on your own device.
Try itMy communities
Livestream
Tripping Out: getting weird in Roblox
A weekly series where friends and I explore the strangest corners of Roblox, review games, and ask what actually makes something fun and what makes it flop. Every Thursday, in game and live.
Telegram
NinjaChess alpha season
Helped launch the alpha season of NinjaChess, a chess game with a ninja twist played on Telegram, with 250k players from around the world.
X Spaces
Building The Future
Co-hosted 40+ live X Spaces about AI, branding and creator culture.
Let's build together
For community, events and partnerships, email is the fastest way to reach me.